OYO: Travel & Vacation Hotels | Hotel Booking App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OYO: Travel & Vacation Hotels | Hotel Booking App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OYO: Travel & Vacation Hotels | Hotel Booking App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OYO: Travel & Vacation Hotels | Hotel Booking App
App Name : OYO: Travel & Vacation Hotels | Hotel Booking App
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : OYO
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages,USA Weather forecast,AirBrush: Easy Photo Editor,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 10,000
Duration : 2,136
Popularity : 2,906,010
Check ASO Keywords of OYO: Travel & Vacation Hotels | Hotel Booking App
2. OYO: Travel & Vacation Hotels | Hotel Booking App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OYO: Travel & Vacation Hotels | Hotel Booking App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OYO: Travel & Vacation Hotels | Hotel Booking App in the recent period. As of 2021-03-15, among the OYO: Travel & Vacation Hotels | Hotel Booking App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OYO: Travel & Vacation Hotels | Hotel Booking App's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.95%,
Instagram's proportion is 24.83%,
Facebook's proportion is 24.41%,
Messenger's proportion is 23.41%,
Google Ads(Admob)'s proportion is 1.41%.
In the date of 2021-03-15, OYO: Travel & Vacation Hotels | Hotel Booking App‘s network with the most ads is Instagram and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of OYO: Travel & Vacation Hotels | Hotel Booking App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OYO: Travel & Vacation Hotels | Hotel Booking App. We can see some advertising trends.
Top 1 Ad Creative of OYO: Travel & Vacation Hotels | Hotel Booking App
Ad Details ：
Headline ：अब OYO App हिंदी में उपलब्ध!
Text ：OYO बुक करें सिर्फ 3 क्लिक में
Top 2 Ad Creative of OYO: Travel & Vacation Hotels | Hotel Booking App
Ad Details ：
Headline ：Raining offers Exclusively on OYO App
Text ：First Stay? Get a $25 Amazon Voucher on check-out! Signup for the best deals on great stays!
- Book a room in three easy steps
- Book now and pay at hotel
Quality living spaces at unbeatable rates!
Top 3 Ad Creative of OYO: Travel & Vacation Hotels | Hotel Booking App
Ad Details ：
Headline ：Raining offers Exclusively on OYO App
Text ：First Stay? Get a $25 Amazon Voucher on check-out! Signup for the best deals on great stays!
- Book a room in three easy steps
- Book now and pay at hotel
Quality living spaces at unbeatable rates!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 337 | 337 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 720 x 720 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | India,Fiji | United Kingdom,Canada,United States,Australia | Canada,Australia,United Kingdom,United States |
| Language | Hindi | English | English |
Through the above analysis, we can see that the most effective channel for OYO: Travel & Vacation Hotels | Hotel Booking App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OYO: Travel & Vacation Hotels | Hotel Booking App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OYO: Travel & Vacation Hotels | Hotel Booking App, you can click the app name below to view related reports, or you can find more info in ASOTools.